Chalk is a wagering term meaning the 'favorite'.
Since the company's genesis was in providing sports information for Las Vegas bettors and sports lottery players in Canada, it's no surprise Chalk remains a key piece of the content puzzle for many gaming operators worldwide.
Land-based gambling giants in Britain such as Bet365 and BWin use Chalk news, matchup reports and feeds to keep the latest information in front of their clients. Others, like Bodog, have long benefited from licensing Chalk's expertise in producing sports, casino, poker and horse racing information.
Others have utilized proprietary marketing tools, such as affiliate marketing tool sets for sports and poker.
Chalk has also provided customized sports wagering reports to casinos via information kiosks. Matchup data, injury updates, current odds and preview articles are delivered to casino patrons looking for an edge before placing bets at the sportsbook.
But it was online that Chalk made its mark and drew a line of quality and performance between it and its competition. We deliver content and odds feeds to mainstream Web sites, newspapers, handicapping sites, poker rooms, government lottery corporations, magazines and more.